NetSuite eCommerce Integration
NetSuite’s ERP module is highly-rated and deservedly so. However, NetSuite’s eCommerce platform is still up-and-coming and has not yet begun to dominate the eCommerce platform market. Therefore, it’s entirely typical for businesses using a “best of breed” approach to wind up with NetSuite as their ERP and other software, such as Magento or Shopify, as their eCommerce platform.
This on its own, is no big deal. However, if these two platforms are not communicating then this can quickly become an issue. For companies using a “best-of-breed” approach, software integration becomes extremely valuable. The benefits of a NetSuite eCommerce integration are so far reaching that they can impact facets of your business in ways you may not expect. There are dozens of benefits to integrating NetSuite with your eCommerce platform but I have organized the benefits into three main points that I believe makes a somewhat surprising, yet equally poignant, argument for why NetSuite must be integrated with your eCommerce platform.
1. It puts you in control!
Sometimes business is about what you can and cannot control. You take control of what you can, and you prepare for what you cannot. However, if your ERP and eCommerce platforms are not communicating, then you are opening yourself up to unnecessary risk by not taking control of a situation you otherwise easily could. By integrating your ERP and eCommerce, you allow yourself to gain control of the order fulfillment process from the very beginning. The integration will take care of the initial processes, such as order taking, that would be risky, redundant, and tedious for individual employees to engage in on a routine basis. These processes will be automatically completed with software–guided precision, allowing you to focus on other parts of the fulfillment cycle with more resources and time. An ERP/eCommerce integration will also prevent you from becoming afraid of your own success, as you will no longer have to worry about how you will capture a large spike in orders if one of your products suddenly starts “flying off the shelf.”
2. Improve the working environment!
No one dreams of copying orders and customer information from one platform and registering it in another. Most people do not wake up excited for a day of tedious, all-risk, no-reward, mind-numbing tasks. They more likely dream of being the difference maker for their company and they wake up excited to feel like they’re a part of something big. Integrating your ERP and eCommerce is a great way to cut down on the work that suppresses morale and turns employees into zombies. Instead, your employees will have more time to do tasks that challenge and reward them. The tasks that may be harder than copying and pasting but make you feel like you’ve achieved something after you have finished it. That feeling can lead to a workforce that is hungrier and more motivated, and there are no limits to what an organization can achieve with a staff like that.
3. Your customers will trust you more!
Customers may not understand how you are able to keep the inventory information 100% accurate on your website or how you are able to keep them up-to-date every time their purchase passes on to the next phase of the fulfillment cycle, but they sure will appreciate it! Being more transparent with your customers can lead to a better long-term relationship and more purchases down the line. Combine this new level of transparency with a higher chance of the order being correctly picked, packed, and shipped, due to software-guided communication, and you will have a customer that feels more confident about ordering products from your website. All this is possible with proper a NetSuite eCommerce integration strategy in place!
Jeremy McCourt is an content producer in the enterprise software industry that focuses on NetSuite and related cloud-based software solutions.
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